Kiwis are doing it for themselves when it comes to food.
The nation of foodies is using home grown foods to pander to their palettes, says writer Debbie Elkind, who wrote this piece for SBS: http://www.sbs.com.au/food/article/3507/Made_in_New_Zealand
Not only does it appear to taste good - AEU thinks it probably leaves some gold to line the pocket, as well.